抱怨的魚(yú)的哲理故事

　　一、美國廣告學(xué)分支專(zhuān)業(yè)

　　Management Track: The management track will prepare students for careers in account management, media, account planning, or advertising research.

　　Creative Track: The creative track will prepare students for careers in art direction or copywriting.

　　Thesis Track: The thesis track will prepare students for careers in marketing research or education.

　　二、美國廣告學(xué)主要課程內容

　　綜合基礎課程：Advertising and Society，Writing for Media Professionals，Principles and Practices of Advertising，Advertising Campaigns 

　　管理方向(Management track concentration courses)：Account Planning;Interactive Marketing Communication;Advertising Media Planning and Buying ;Contemporary Mass Communication;Communication Theory;Ad Management; Communication Research;Problem Solving in Advertising

　　創(chuàng )造方向(Creative track concentration courses): Creating Broadcast Advertising;Contemporary Mass Communication;Ad Copy & Design (first semester);Advanced Art Direction;Advanced Copywriting;Portfolio Development I (second semester); Portfolio Development II (third semester)

　　研究方向(Thesis track concentration courses)：Contemporary Mass Communication;Communication Theory; Advertising Management;Communication Research; Advanced Communication Research for Thesis Track; Thesis Research for Thesis Track

　　三、美國廣告學(xué)研究生職業(yè)前景

　　就業(yè)方向：廣告設計人員，企劃人員，美術(shù)指導，，廣告客戶(hù)經(jīng)理，廣告銷(xiāo)售策劃，資深寫(xiě)得可以做到廣告創(chuàng )意總監等。

　　就業(yè)市場(chǎng)：廣告代理公司，傳媒業(yè)，或者組織機構的市場(chǎng)策劃，研究機構等。

　　通過(guò)上面對美國廣告學(xué)研究生申請及就業(yè)的解讀，相信對于很多計劃申請美國廣告學(xué)的學(xué)生可以參考上面的信息來(lái)提前做好申請美國研究生的準備和規劃。

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