有關(guān)讀書(shū)的好處英語(yǔ)作文
Sales letters are used to introduce products or services to consumers. As such, sales letters tend to use formal letter structures and are rather impersonal because they are sent to more than one person. Sales letters often ask readers to consider a "pain point" - a problem that a person needs solved, and then introduce a product that will provide the solution. It's important to quickly move to your sales pitch in your sales letter as most readers will understand that your sales letter is a form of advertising. Sales letters also often include an offer to encourage customers to try the product. It's important that these offers are clear and provide a useful service to the reader.
推銷(xiāo)信是用來(lái)向顧客介紹產(chǎn)品或服務(wù)的。因此，推銷(xiāo)信通常采用正式的書(shū)信結構，并且無(wú)人稱(chēng)，因為信件的接受者不止一個(gè)。推銷(xiāo)信常提醒讀者考慮一件麻煩事——一個(gè)必須解決的問(wèn)題，然后再介紹能夠解決這個(gè)問(wèn)題的產(chǎn)品。之后，馬上在推銷(xiāo)信中推銷(xiāo)產(chǎn)品，因為大多數讀者都知道推銷(xiāo)信也只是廣告。推銷(xiāo)信往往包含鼓勵顧客試用產(chǎn)品的優(yōu)惠。提供的優(yōu)惠措施必須清楚明白而且能為讀者帶來(lái)有用的服務(wù)。
Useful Key Phrases
常用關(guān)鍵句
• Are you having trouble ...
• 你是否有這樣的麻煩……
• This is why it is important to have ...
• 這就是為什么擁有……產(chǎn)品很重要
• At X, we have the skills and experience to ...
• 在……領(lǐng)域，我們有技術(shù)和能力為您……
• May we stop by and offer you a FREE estimate of how much it would cost to ...
• 我們是否能夠拜訪(fǎng)您，并為您提供一次免費體驗，看解決……要付出多少代價(jià)
• If so, give us a call at X and set up and appointment with one of your friendly operators.
• 如果可以，請致電本公司并和我們的接線(xiàn)員詳談見(jiàn)面事宜。
Example Letter
示例推銷(xiāo)信
Document Makers
Document Makers文件起草公司
2398 Red Street
紅街2398號
Salem, MA 34588
馬薩諸塞州薩勒姆鎮 郵編34588
March 10, 2001
2001年3月10日
Thomas R. Smith
托馬斯·R·史密斯
Drivers Co.
Drivers公司
3489 Greene Ave.
格林大道3489號
Olympia, WA 98502
華盛頓州奧林匹亞市 郵編 98502
Dear Mr. Smith,
尊敬的史密斯先生：
Are you having trouble getting your important documents formatted correctly? If you are like most business owners, you have trouble finding the time to economically produce good-looking documents. This is why it is important to have a specialist take care of your most important documents.
您是否為重要文件的正確排版而煩惱?如果您像大多數企業(yè)經(jīng)營(yíng)者一樣，那么您一定很難擠出寶貴時(shí)間起草版式整潔的文件。這就是為什么一個(gè)能專(zhuān)業(yè)處理重要文件的助手至關(guān)重要的原因。
At Documents Makers, we have the skills and experience to come in and help you make the best possible impression. May we stop by and offer you a FREE estimate of how much it would cost to get your documents looking great? If so, give us a call at and set up an appointment with one of your friendly operators.
在Documents Makers公司，我們有技術(shù)和經(jīng)驗能夠幫助您處理文件，給客戶(hù)留下好印象。我們是否能夠拜訪(fǎng)您并為您提供一次免費體驗，看看讓文件排版整潔需要的成本。如果可以，請致電本公司，并和我們的接線(xiàn)員詳談見(jiàn)面事宜。
Sincerely,
您真誠地，
(signature here)
(此處簽名)
Richard Brown
理查德·布朗
President
董事長(cháng)
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