2017年中級會(huì )計師《中級會(huì )計實(shí)務(wù)》考點(diǎn)訓練題
A great name is the beginning of a great brand. It should be memorable and create a certain feeling when heard. Here’s a quick how-to on creating one and making sure it’s not already used.
不同凡響的名稱(chēng)是偉大品牌誕生的開(kāi)始.在人們聽(tīng)到你公司名稱(chēng)的時(shí)候應該容易記住,帶來(lái)一定的沖擊感.
Difficulty: Average
難度:中等
Time Required: A few hours
要求時(shí)間:幾個(gè)小時(shí)
Here’s How:
步驟如下:
1. Brainstorm. Think about how you want people to feel when they hear the name. Write down the words on paper and then categorize them by primary meaning.
頭腦風(fēng)暴.考慮一下你想要人們在聽(tīng)到你公司名稱(chēng)的時(shí)候怎么想.在紙上記下這些詞匯,然后按其原意進(jìn)行分類(lèi).
2. Relate. Think about related words and phrases that evoke the feelings you want. Hit the thesaurus and find all the synonyms for your words and phrases. 來(lái)源：考試大
相關(guān)性.想一想能夠喚起你想要的感覺(jué)的相關(guān)詞匯.去查詞典,并找出你想要的詞匯和短語(yǔ)的所有的同義詞.
3. Relate more. Find out the Greek and Latin translations of your words. Figure out what colors, gemstones, plants, animals, etc., relate to your words.
更多的同義詞.找出所有詞匯的希臘和拉丁語(yǔ)翻譯.找出和你想要的詞匯相關(guān)的顏色,寶石,植物,動(dòng)物等.
4. Experiment. Start playing with combinations of your various words and partial words. Don’t be judgmental now - just make a list.
實(shí)驗.開(kāi)始將不同的詞組合起來(lái).現在只是做個(gè)清單,先不要評判.
5. Reflect. Review your list and just give some thought to each name. How does it make you feel when you hear it?
仔細考慮.重新審查你的清單,想一想每個(gè)名字,當你看到每個(gè)名字的時(shí)候感覺(jué)如何?
6. Communicate. Go over the list with someone you trust. Have them tell you how each name makes them feel, and how memorable they think it is.
交流.和你信任的某人共同探討這份清單.讓他們告訴你對每個(gè)名字的感覺(jué),還有他們認為可記憶度怎么樣.
7. Prioritize. Throw out any that just don’t fit and make a prioritized list of the rest.
挑選.剔除那些不符合的,然后將剩下的名字排列出先后順序.
8. Check trademarks. Make sure no one is using that name in your line of business. You may be able to use the name in a completely different business, but be aware that it may create confusion for both you and them.
檢查商標.要確保在你的行業(yè)內沒(méi)有人用這個(gè)名字.你可以在不同的領(lǐng)域采用相同的名稱(chēng),但是要注意會(huì )引起你和別人的混淆.
9. Check domain names. You want to make sure that an appropriate domain name is available. You want YourCompanyName.com, of course. If that’s not available, you may want to reconsider. 來(lái)源：考試大
檢查域名.要確保一個(gè)合適的域名是否可用.你會(huì )想要"公司名詞.com"這樣的域名.但是如果這個(gè)不可用的話(huà),也可以考慮其他的域名.
10. Search the internet. Even if someone doesn’t have the domain, you still want to see what else is out there that has the same name. That doesn’t mean you don’t use it if you find something, but you need to know.
在網(wǎng)絡(luò )上搜索.即使別人沒(méi)有占用該域名,你也要查出用同一個(gè)域名搜索會(huì )出來(lái)什么樣的結果.但是這并不是說(shuō),如果你搜出了一些結果你就不能用該域名,僅僅是你要做到心中有數罷了.
11. Check company names. If you’re planning to incorporate, check with the Secretary of State (or other appropriate office outside the U.S.) of the state you’re planning to incorporate in.
檢查公司名稱(chēng).如果你計劃創(chuàng )辦公司,要先咨詢(xún)公司所在地的州部長(cháng).
12. Check assumed names. For sole proprietors, check for local assumed names (also known as DBA). In the U.S., you check this with the County Clerk.
檢查營(yíng)業(yè)代理名.對個(gè)體戶(hù)來(lái)說(shuō),需要核查以什么樣的公司名義營(yíng)業(yè).在美國,可以向郡政府咨詢(xún)這一事宜.
13. Stake your claim! Register your assumed name or file your incorporation papers right away. Also, start using either TM (trademark) or SM (service mark). You do NOT have to register them to use them.
堅持你的夢(mèng)想.馬上注冊你的營(yíng)業(yè)名稱(chēng)或者將公司資料備檔.另外,開(kāi)始使用商標或服務(wù)商標.不用等到注冊后才能使用.
14. Get the domain(s). Find an inexpensive registrar and register your domain. You shouldn’t be paying more than $10 a year for each, and at that, it pays to prevent poachers.
獲取域名.找一家便宜的注冊公司,注冊你的域名.你每年支付的該項費用應該不超過(guò)10美元,而這筆費的用途是為了防止入侵者.
15. Protect your brand. A U.S. trademark or service mark costs $325. It’s a drop in the bucket compared to trying to defend it later. It’s not really necessary, though, for a small local business.
保護你的商標.一個(gè)美國商標或服務(wù)商標要花325美元.和以后需要花費的維護費用相比,這簡(jiǎn)直是杯水車(chē)薪.但是對小地方的小企業(yè)來(lái)說(shuō),這筆錢(qián)其實(shí)是沒(méi)必要花的.
Tips:
小貼士
1. Avoid generic names based on names, such as Joe’s Bar, Sam’s Hardware, etc. They’re not memorable and are nearly impossible to trademark.
要避免使用如"Joe’s Bar, Sam’s Hardware"等普通的名稱(chēng).這些名字都容易忘記,并且幾乎都不能用來(lái)作為商標.
2. Avoid generic names that literally describe the product or service, like Computer Consulting Company, Appliance Sales and Service, Inc., etc.
避免使用按字面意思描敘你的產(chǎn)品或服務(wù)的普通的名稱(chēng),如電腦咨詢(xún)公司,電器銷(xiāo)售服務(wù)公司等.
3. Generally, avoid geographical names. Besides not generally being very memorable, what happens if you decide to move or expand? The exception is if you’re trying to create a strong local affinity like, say, a neighborhood bar.
一般來(lái)說(shuō),要避免地名.地名不容易記不說(shuō),如果你打算搬遷或擴張怎么辦?唯一的特例是如果你想創(chuàng )建一個(gè)有強烈的地區親和力的公司,比如,鄰家酒吧等.
4. Preferably, don’t restrict future product or service lines. Be broad enough to include your wildest long-term vision for the business.
公司名稱(chēng)最好不要限制未來(lái)的產(chǎn)品和服務(wù)項目.要廣泛到能夠囊括你對未來(lái)事業(yè)發(fā)展的最大的野心.
5. Try to keep the name short and easy to pronounce.
要保證名字簡(jiǎn)短易讀.
What You Need:
你所需要的:
1. A thesaurus
一本詞典
2. A writing pad and pen
寫(xiě)字臺和筆
3. Friends for feedback
為你提意見(jiàn)的朋友
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