英語(yǔ)寫(xiě)作架構常用短語(yǔ)
Your written plan describes your business, outlines your goals and serves as a road map for future activities’ everything from handling unforeseen complications to repaying borrowed money. It’s a document that should grow with your business, undergoing constant tweaks as your big idea evolves from a concept into a successful company.
商業(yè)計劃書(shū)提供了企業(yè)介紹、目標概述，并且是各種未來(lái)業(yè)務(wù)活動(dòng)──從處理始料未及的復雜情況到償還借款──的路線(xiàn)圖。這份計劃書(shū)應隨著(zhù)企業(yè)的成長(cháng)而充實(shí)完善，并隨著(zhù)您的遠大構想從概念發(fā)展為成功企業(yè)而不斷調整變化。
A strong business plan is essentially the cornerstone of your business, and yet many entrepreneurs drag their feet when it comes to writing one’ possibly because it involves a good deal of work and may bring back childhood memories of writing a tedious book report on summer vacation. But it’s critical that you not only organize your thoughts on how you intend to run your business but also formalize your plan in writing. Here’s why:
一份優(yōu)秀的商業(yè)計劃書(shū)實(shí)質(zhì)上是企業(yè)的基石，但是臨到寫(xiě)商業(yè)計劃書(shū)時(shí)，仍有許多企業(yè)家裹足不前──原因可能在于撰寫(xiě)商業(yè)計劃書(shū)牽涉到大量工作，還會(huì )讓人想起兒時(shí)寫(xiě)的冗長(cháng)乏味的暑期讀書(shū)報告。但至關(guān)重要的是，在撰寫(xiě)商業(yè)計劃書(shū)的過(guò)程中，你不僅可以整理出企業(yè)運營(yíng)思路，還可以使計劃正式成型落于紙上。原因如下：
It forces you to identify your (and your company’s) strengths and weaknesses. You don’t want to start a company that is flawed before it’s even in business. Sitting down, writing a plan, thinking about everything you bring to the table (whether that’s a passion for cupcakes or an enthusiasm for medical software) and considering everything you’re lacking (whether that’s salesmanship or computer skills) can give you a realistic snapshot of your odds of success. Your goal should be to focus on your strengths and fix any problems that could hamper your growth.
商業(yè)計劃書(shū)促使你找出自身（以及你的公司）的優(yōu)勢和弱勢。你一定不想開(kāi)辦一家還沒(méi)開(kāi)張就出現問(wèn)題的公司。坐下來(lái)，寫(xiě)一份計劃書(shū)，思考你所擁有的（不管是對杯型蛋糕還是對醫學(xué)軟件的熱情）以及你所缺乏的（不管是營(yíng)銷(xiāo)技巧還是電腦技術(shù)），這可以讓你大致了解現實(shí)的成功機會(huì )。你的目標應該集中于自身的優(yōu)勢，并解決可能阻礙企業(yè)成長(cháng)的任何問(wèn)題。
It helps you figure out how much money you’ll need. Entrepreneurs chronically underestimate how much money they’ll need to start a business. Keep in mind: a lack of capital is one of the top reasons why businesses struggle or close during the first year. Writing a plan forces you to get a handle on where your money will come from, where it will go and whether it will be enough’ not only to get your business off the ground, but also to sustain growth in subsequent years.
商業(yè)計劃書(shū)幫你計算出你需要多少資金。初創(chuàng )企業(yè)家習慣于低估創(chuàng )業(yè)所需的資金。切記：資本短缺是企業(yè)在第一年就舉步維艱甚至關(guān)門(mén)大吉的主要原因之一。撰寫(xiě)商業(yè)計劃書(shū)促使你了解資金從哪兒來(lái)，到哪兒去，以及資金是否足夠──不僅能使企業(yè)起步，而且還能使其在后續年份中持續成長(cháng)。
It gives you clear direction, which can help eliminate stress. As a business owner, you often have to juggle multiple roles’everything from bookkeeper to CEO’ and that can leave you feeling distracted, disorganized and overwhelmed. A document that outlines your mission and plans for the future can prevent overload, help you set realistic goals, keep you on track and boost your productivity.
商業(yè)計劃書(shū)為你指出明確的方向，這有助于消除壓力。作為企業(yè)所有者，你經(jīng)常要扮演多重角色──從簿記員到首席執行官的各種職務(wù)──這會(huì )讓你感到頭緒紛雜、混亂無(wú)序、筋疲力盡。一份概述未來(lái)任務(wù)與計劃的文件可以避免負擔過(guò)重，幫助你制定現實(shí)目標、保持有序經(jīng)營(yíng)并提高生產(chǎn)率。
It will serve as a resume when you seek lenders, investors or partners. Most lenders, and certainly any professional investor such as an angel or venture capitalist, will expect to see a business plan before giving you money. Even if you’re not seeking outside money, a business plan can be helpful when renting space (a landlord might demand to see one) or seeking a business partner. For partners who start a business together, writing a plan ensures that everyone is on the same page when it comes to the company’s mission and strategies.
當你尋找貸款人、投資者或合作伙伴時(shí)，商業(yè)計劃書(shū)的作用就好比是簡(jiǎn)歷。多數貸款人，當然還有天使投資人或風(fēng)險資本家等專(zhuān)業(yè)投資者都希望在投資之前看到商業(yè)計劃書(shū)。即使你目前沒(méi)有從外部融資的打算，商業(yè)計劃書(shū)在租賃場(chǎng)地（房東可能會(huì )要求閱讀商業(yè)計劃書(shū)）或尋找商業(yè)合作伙伴時(shí)也會(huì )很有幫助。對于一起創(chuàng )業(yè)的合作伙伴而言，撰寫(xiě)商業(yè)計劃書(shū)確保每個(gè)人對公司宗旨和戰略的理解都一致。
It makes you evaluate the market for your product or service and size up the competition. As you write your plan you’ll research the current market and see how your product or service might fare against existing offerings. By analyzing your competition, you’ll get a sense of how to price your product or service, how to target the right customers and how to make your company stand out, particularly in a crowded marketplace. As you assemble your business plan, you’ll see opportunities to fine-tune your concept, avoid problems that could become disasters and ultimately increase your odds of success.
商業(yè)計劃書(shū)會(huì )促使你評估自己的產(chǎn)品或服務(wù)的市場(chǎng)，并估計競爭的規模。撰寫(xiě)商業(yè)計劃書(shū)時(shí)，你會(huì )對當前的市場(chǎng)進(jìn)行調研，了解你的產(chǎn)品或服務(wù)如何與現有產(chǎn)品或服務(wù)競爭。通過(guò)份析競爭環(huán)境，你將了解如何為產(chǎn)品或服務(wù)定價(jià)，如何進(jìn)行正確的顧客定位，以及如何讓你的公司脫潁而出──尤其是在激烈的市場(chǎng)競爭中。在整理商業(yè)計劃書(shū)的內容時(shí)，你將看到許多機會(huì )，利用這些機會(huì )，可以進(jìn)行細致的理念調整、避免可能釀成災難的問(wèn)題并最終增加成功的機會(huì )。
【英語(yǔ)寫(xiě)作架構常用短語(yǔ)】相關(guān)文章：
大學(xué)英語(yǔ)寫(xiě)作常用短語(yǔ)03-11
- 相關(guān)推薦